This Edited book is extension of contemporary research in management to contemporary research in Commerce and management our continued effort to present the latest thoughts of researchers in domain of Commerce and management to benefit industry and academia. Like our previous volumes in Management (contemporary research in management) this book also intends to fulfill the quest for knowledge for academicians and person from industry having interest in current research in the field of commerce, Management and Business Administration. The articles included in this book are rigorously reviewed by peer referees and accepted only after the articles met the stringent criterion of plagiarism test. The research output of respective authors is presented in the form of edited book and carries chapters on issues researched and contemplated by them. Certain contemporary topics of interest in commerce and management that are covered in the chapters of this book are Development and Indian Agriculture: Challenges and Prospects, Various dimensions and challenges of development in the Indian Economy, Performance of New Venture: The Role of Entrepreneurial Characteristics, Practices & External Factors, Exploring the Influence of Digital Technologies on Rural Entrepreneurship in India , A Qualitative Study of Female Faculties perspective on Online Teaching adoption in Higher Education Institution’s of India, A study on customer preference towards Insurance Distribution Channel Neuro marketing- Understanding The Buying Triggers Of Mind Impact of organizational Culture in HRM practices, Big Data Analytics, Challenges and Sustainable marketing: A need of today’s Era and Effects of Sales Promotion Techniques on Consumer Purchase Decision towards Multi-Brand Retail Outlets.
Care has been taken to ensure the presentation of original ideas as contributed by respective authors, though due to divergence in interpretation at times it may vary a bit. Editors does not claim the ideas presented in this book as their own nor they vouch the originality of research content, however we neither tolerate nor promote plagiarism and follow best ethical practices of publishing. Chapters are prepared by respective authors and submitted for inclusion in this edited book which is edited and reviewed by subject experts. For academic interest of students, academicians and industry editors have represented research outcomes in compilation form through this book. Concepts discussed in the book are well recognized and has contemporary relevance in this discipline of study. Contents as much possible are properly and suitably attributed to citable references, though may not be exhaustively. Any error typographical, citation or otherwise is regretted.