Environmental issues have become increasingly relevant in both business and public life around the world. Not only our leaders worried about the worsening of the situation but every average citizen is conscious of the importance of the oxygen level in our atmosphere. Therefore, an understanding of consumer receptiveness to green marketing, specifically in an online environment with the expected increased time spending on social media, is particularly useful for the future success of businesses. By nature, social media strongly centre on relationships that are influenced by culture—both individual relationships and how consumers view themselves. So, social media platforms and issues need to be taken into account for green marketing.
The prime objective of the book “Social Media and Green Marketing” is to bring forth unpublished high-quality research papers and articles, throwing light on the significant insights into the substantive content. Moreover, the anthology will attempt to expedite the dissemination of knowledge amongst academicians and researchers globally. Furthermore, it is worth noting that the edited book aims to look at complete, unique, and unpublished research studies that must primarily deal with the social media platforms such as Blogs, Business networks, Enterprise social networks, Microblogs, Photo sharing, social bookmarking (Delicious, Pinterest, etc.) Social gaming (Mafia Wars, etc.) Social network sites (Facebook, Instagram, etc.) Video sharing (YouTube, Vimeo, etc.) Virtual worlds (Second Life, Twinity, etc.) and its relation with green marketing.
The book consist 20 research papers contributed by 40 researchers from all over the India and abroad. We are of firm belief that the Book will be helpful to researchers, scholars, corporate executives, government officers, NGOs and other activist from different disciplines in conducting research and creating awareness about the social media and green marketing.