Contents

Preface
Acknowledgement

1. E-Governance Adoption in Indian Higher Education
   Mr. Pawan Kataria and Dr. Chetna Sharma Rajput
2. AI-Driven Knowledge Discovery and Data Mining for Business Transformation in the Digital Era
   M. Amaravathi and Dr. Lekshmi R. S
3. AI Assistance in Choice-Overloaded Markets: Effects on Consumer Fatigue and Post-Purchase Satisfaction
   Dr Sushil Punwakar, Dr Sourabh Gulia, Dr Manoj Verghese, Pankaj Joge, Aditya Singh
4. Analytical analysis optimization Statistically by Surface Response Methodology using Central Composite Design
   Dr Chaya G
5. Artificial Intelligence–Driven Transformation of Medical Records Management: Advancing Digital Healthcare Systems
   M. Amaravathi and Dr. Lekshmi R.S
6. Harnessing Artificial Intelligence in Supply Chains for Enhanced Marketing Effectiveness
   Dr. S. Velayutham and Dr. S. Saravanan
7. Artificial Intelligence in Commerce and Management: Re-engineering Enterprise Ecosystems for the Digital Era
   Dr Kamaljeet Kaur and Mrs A. Pooja Narayan
8. Public Finance and Sustainable Development: Emerging Trends of Artificial Intelligence
   Dr. M. Reddi Ramu, Dr. P. Subramanyachary and Dr. A. Rama Mohan
9. The Impact of AI-Driven Neuromarketing on Consumer Buying Behaviour: A Comprehensive View
   Dr. P. Subramanyachary, Dr. M. Reddi Ramu and Mr. K. Manju Balaji
10. Innovative Teaching–Learning Methods and Inclusive Education Outcomes: Examining the Role of AI Integration in Higher Education
    Rita Gupta, Ranjana Patel, Prabha Rani Sikdar, and Rekha Lawatre
11. India’s CBDC Journey: Challenges, Regulation, and Innovation
    Dr. Kabir Sharma and Dr. Pratibha Rai
12. Precision at a Price: Artificial Intelligence and the Erosion of Trust in Digital Advertising
    Dr. Pratibha Rai
13. AI-Driven Sustainable Development Strategies
    Prof. D Sidadangi, Prof. (Dr.) Boman Sivakumar, Dr. Bandaru Srinivasa Rao and Dr. Jai Prakash Yadav
14. Artificial Intelligence in Commerce and Management: Transforming Business in the Digital Age
    Madhusudan Pathak, Dr. Muneshkumar Thakre, and Ms. Ayushi Yadav
15. Redefining Education through Intelligent Language Systems
    Aarti Sharma
16. Artificial Intelligence in E-Commerce: Personalisation, Seller Dynamics, and the Consumer Experience in Emerging Markets
    Suman Yadav
17. AI-Based Stock Price Prediction: A Comparative Study of Machine Learning Models
    Dr Neeti Mathur, Aham Mathur