As we all know how have we come out from difficult situations of COVID 19 and life is going on somewhere normally but it is not too smooth. In such situation we are continuing our efforts to disseminate knowledge by compiling and releasing Fourth volume in continuation of our Ist, IInd & IIIrd volume of our edited book.
Our previous the first three volumes of edited books carried articles mainly contributed by budding researchers, now this volume contains the chapters contributed by seasoned academicians and researchers from various fields of management and business administration. The articles contributed by these researchers are mostly outcome of their rigorous and continued research effort over period of time. Dynamics in the business environment warrants managers to be abreast of latest changes happening around it that has potential to impact the business. Some of the forces in the environment put detrimental impact while others bring new opportunities. Being aware of these opportunities is essential to be competitive and develop sound strategy. Further being knowledgeable of potential threats in the environment allows taking proactive steps to mitigate the risks. Scanning the environment and collecting relevant information are important steps to understand the environment. Academic researches provide much needed information to industry practitioners and keep them abreast of latest principles related to their domain of decision making. Though academic research is fundamental by nature, yet managers could get deep insights about changes happening in the business environment, expectations of consumers and stakeholders etc. This book presents compilation in form of chapters of some latest research conducted by academic researchers in field of business and management studies. These researches could prove to be vital for practicing managers by simplifying decision making. The research outputs presented in this book are from diverse areas and cover wide range of contemporary issues. The book is intended to serve both academicians as well as industry practitioners.